This ad has been doing the rounds as an example of forward thinking design and it’s certainly creative and eye catching and of course using the iconic Peek-A-Boo Bang style that was popularised by Veronica Lake..
I know..
...tenuous but still, I can’t see that do without bringing it back to Lake.
Koleston is a well-known brand of hair color products, part of the Wella Professionals portfolio, which is one of the leading and most reputable names in the hair care and color industry. Wella has a long history, dating back to its founding in 1880 by Franz Ströher, a German hairdresser. Over the years, Wella has developed a strong reputation for professional-grade hair care and coloring products, among them the Koleston line.